Alison Collins

Creative and marketing copywriter •
B2B and consumer

Smart, fresh copy that makes your message stand out.

Web content that's fun, engaging and keeps it simple.
Emails that get attention and results.
Marketing copy that helps define and grow brands.

Here's a small sampling of my work. We could be a great fit!

Web copy

I make even complicated programs and details easy to understand and write consumer copy that gets attention and engagement. (Click images for full PDF's.)

Sales incentive landing page

Excitement and details to drive participation in biggest annual sales incentive.

Sales-team-building landing page

Introducing the Avon Leadership program and deciphering the details.

Fundraising landing page

Presenting a complicated sales program with massive detail in an inviting way.

Sales program landing page

Explaining the perks of this top-level sales program while simplifying the complex details.

Digital marketing tools landing page

Helping a non-tech-savvy sales team use digital tools to boost their business.

Live Shopping assets

Created fun tone of voice for promotion of weekly live-shopping events. Multiply by dozens!

Email copy

I enjoy the challenge of making B2B communications clear and actionable, and writing fresh, fun consumer copy that drives sales.

Sales incentive email

Announcing a new sales commission incentive.

Sales incentive email

Congratulations to sales incentive winners to keep them involved — and selling more.

Sales support email

Driving sales activity tied to Small Business Saturday awareness.

Representative sales email

Promotional email to Avon representatives to drive sales for a new holiday offering.

Sales program email

Motivating sales representatives to move up to the next level.

Consumer sales email

A holiday example of consumer emails that connect with a light, fun tone.

Marketing copy

Compelling sales and marketing copy that captures brand voice and value.

Digital media kit

Official info hub for advertisers, from editorial positioning and audience profile to marketing opportunities and ad rates.

Advertising sales piece

Positioning a leading media brand beyond its niche.

Beauty-category marketing piece

Presenting a brand story and tons of audience data in an appealing way.

Recruiting landing page

Key channel to convert Avon customers to become representatives.

Sales-recruitment social ads

Constant flow of ads that stand out on social and drive new representative signups.

Sell sheets

Example of concise, benefit-driven B2B copy.

Let's connect!

alisonc75@gmail.com